Wednesday 24 February 2016

Why I'm not buying in to 'Brand Positivity'

What is Facebook’s most important question when hiring candidates? Here is the answer. The most important question is this: “On your very best day at work – the day you come home and think you have the best job in the world – what did you do that day?”
As million dollar questions go, you would be forgiven for hoping the sentence construction was a little more graceful, but the lack of elegance is far from the most sinister feature of such a question.

Saturday 20 February 2016

Cameron's phony EU battle is over; let the real battle commence

Another EU summit, another all-nighter, another pretend game of brinkmanship, but last night David Cameron emerged triumphant, proclaiming with confidence that he now believes he has secured the reforms required for him to be able to recommend our continued membership of the EU. And here it is, ladies and gentlemen – Britain’s new deal. It is the deal that, for David Cameron, apparently changes everything.